Peanut Butter in India 2024:
How Big is the India Peanut Butter Industry?
India peanut butter market is expanding quickly, fueled by health trends and the rising demand for protein-rich foods. According to the latest report by IMARC Group, the market is projected to exhibit a growth rate (CAGR) of 7.17% during 2024-2032.
Report Attribute | Key Statistics |
Base Year | 2023 |
Forecast Years | 2024-2032 |
Historical Years | 2018-2023 |
Market Growth Rate 2024-2032 | 7.17% |
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India Peanut Butter Market Trends and Drivers:
The India peanut butter market is expanding due to growing health consciousness and evolving dietary habits among consumers. The rising demand for protein-rich and nutritious foods has made peanut butter a popular choice, thanks to its high protein content and healthy fats.
Additionally, increased awareness of peanut butter's health benefits, such as its role in weight management and muscle growth, is driving market growth. The expanding urban population and the influence of Western dietary trends are also boosting consumption, particularly among younger consumers seeking convenient and healthy food options.
Several notable trends are shaping the India peanut butter market, such as the introduction of innovative product variants, including flavored peanut butter and organic options, attracting a wider consumer base. In addition to this, manufacturers are focusing on enhancing the appeal of peanut butter by offering products with added health benefits, such as fortified versions with added vitamins and minerals.
Furthermore, the growing trend of online shopping and the presence of peanut butter in various retail formats, including supermarkets, hypermarkets, and online platforms, are making it more accessible to consumers, thereby escalating the market. Apart from this, strategic marketing campaigns highlighting the versatility of peanut butter as a breakfast spread, snack, and ingredient in various recipes are boosting its popularity, which is anticipated to drive the India peanut butter market over the forecasted period.
India Peanut Butter Market Segmentation:
The India peanut butter market is segmented on the basis of Product Type, Distribution Channel and Region.
Breakup by Product Type:
Crunchy Peanut Butter
Smooth Peanut Butter
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Breakup by Region:
South India
East India
West and Central India
North India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key Highlights of the Report:
• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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