IMARC Group, a leading market research company, has recently releases report titled “Saudi Arabia Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Departmental Stores, Online Stores, and Others), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the Saudi Arabia toys market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How Big is the Saudi Arabia Toys Market?
The Saudi Arabia toys market size is projected to exhibit a growth rate (CAGR) of 5.70% during 2024-2032.
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Saudi Arabia Toys Market Growth:
The changing consumer preferences are the factors responsible for the growth of the Saudi Arabia toys market. Additionally, one significant trend is the increasing need for educational and science, technology, engineering, and mathematics toys. Parents are becoming more focused on the developmental benefits of toys, seeking products that combine entertainment with learning.
This shift is bolstered by a growing consciousness of the importance of early childhood education and the desire to prepare children for future technological advancements. Moreover, the influence of digitalization is prominent, with a surge in demand for interactive and tech-based toys such as tablets, robotic kits, and augmented reality games. This trend is further fueled by the widespread use of the internet and mobile devices among children, making tech-savvy toys more appealing.
Saudi Arabia Toys Market Trends:
Another major driver in the Saudi Arabia toys market is the increasing disposable income and the expanding retail landscape. In addition to this, the economy diversifies household incomes, and consumers have more spending power for discretionary items like toys, which is acting as another growth-inducing factor. The growth of organized retail and the proliferation of e-commerce platforms have also made it easier for consumers to get a wide variety of toys.
Furthermore, international toy brands are capitalizing on this by entering the market through partnerships and local distributors, offering a broader range of products to Saudi consumers, thereby escalating the market. Cultural factors such as the easing of social restrictions and the focus of government authorities on entertainment and leisure as part of Vision 2030 are anticipated to drive the Saudi Arabia toys market over the forecasted period.
Saudi Arabia Toys Market Segmentation:
Product Type Insights:
Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others
Breakup by Age Group:
Up to 5 Years
5 to 10 Years
Above 10 Years
Breakup by Sales Channel:
Supermarkets and Hypermarkets
Specialty Stores
Departmental Stores
Online Stores
Others
Breakup by Region:
Northern and Central Region
Western Region
Eastern Region
Southern Region
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Key Highlights of the Report:
• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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